Nike Dunk SB
By Harry Peter
Nike is amongst the largest sports shoes manufacturers in the world and by the time it arrived on the skateboarding scene with its famous Nike Dunk SB, it had fought for its place out with existing players to arrive at where it is today. Actually, the transition for Nike from making basketball shoes such as Nike Air Jordans was not a cakewalk and the white basketball sneakers, which was customary, was completely spruced up; university basketball teams and dynamic & untried colors found their way in a bid for complete image makeover and suggestions from skateboarding community were implemented in order to make Nike Dunk SB suitable for their movements.
I can sight another truth for this late entry of Nike Dunk SB. Skateboarding, as a sport of reckonable proportions, was just taking shape in the early 1980s and the following was comparatively pretty small, not good enough for major producers to take active interest. But there wasn’t going to be a looking back after Nike Dunk SB arrived on the scene and the shoes, like their predecessors Nike Air Jordans, got discovered by enthusiasts all too quickly.
At this time, Nike was more focused on its basketball shoes, Nike Dunks, developing it technologically as well as on the market share front. The technology used for basketball shoes, incidentally attracted the skateboardes as well as the riders. For example, the sneakers had strong grips; robustness where ankle is concerned and the requisite comfort, which hinted that they could be appropriate for skateboarding, too provided a few changes were made to take care of flips and pivots, the needs for skateboarding. Secondly, the skateboarding was growing fast to become a $2.5 billion industry by 2000s, which prodded Nike to take the cause sooner than later.
Nevertheless, the basketball sneakers by Nike were still attracting hardcore skaterboarders thanks to their low profile and broader paneling. This actually encouraged Nike to take the plunge, thus the Nike Dunk SB was born in 2002 at a time when skateboarding was arriving at. The Nike Dunk SB had all that a skateboarder would ever like to have in his shoes.
Let’s look at it closely.
1. Extra padding was added for extra protection from the anticipated wear and tear
2. The center of gravity was lowered through the use of Zoom Air Insoles.
3. Additional padding was introduced around the ankle
4. Padding for the tongue was doubled up for better comfort
5. Triple stitching convention was made mandatory
With all these, Nike Dunk SB is now truly a stronger shoes than any other skateboarding shoes.
Nike began selling them in small quantities and smaller stores where riders and skaters usually frequent for their gears as an alternative to choosing big malls or exclusive sporting gears stores. By the way, Nike Dunk SB line of shoes is generally priced from $59 to $99. However, some of the limited editions of legendary Nike Dunk SBs are rarely sold cheaper than $150.
While Nike is working on its range of models to improve the style aspect, functionality is something that has already gained complete acceptance by the users. Nike is making sure of young skaters’ zeal to skate till their 30s without worrying whether they can still walk alright in their 50s.
About the author
Harry Peter is a well known article writer for online shopping products. Currently, he is writing on nike dunk sb, air jordans he is also writing articles for PWUR Directory.
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