Long And Short Term Goals For Your Therapy Clinic, Hair Salon Or Spa
By Rebecca Kepple
There is a constant debate between long and short-term goals in business.
When it comes to goals, most people want to make as much money in the shortest amount of time as possible. But, just because the sales are flowing does not mean you are establishing the client base that will keep the money running into your doors for years to come.
Sadly far too many businesses in the salon, spa and clinic sector are forced to close their doors every year due to a simple lack of funds. It is not that the demand for their services isn't there, but usually that these businesses chose short-term instant cash over longer-term client base.
Yes, it's really important to have sufficient funds right now to carry on doing what you do. Of course it is. But it is equally important to ensure you've got an eye on the future. That you are working to build a client list that will sustain you over the years and allow your business to continue to flourish and grow.
In any field that provides a service of the holistic, hair, beauty or well-being sort, the consumer will first enter the doors in interest of what the business has to offer. But clients have options and they can and will be swayed to go elsewhere.
Whether and where they go normally depends on which businesses are doing regular marketing and building relationships with them. Clients can often be fickle in nature and need to be coddled to the point that they will choose your service for years to come because they love the service you provide.
That is the long term goal.
Sure, you can mark down your service price and grab a bunch of clients; take on too much work, make a quick buck and chuck out a quick marketing campaign, but there is a down side to this. If you don't balance the immediate need for cashflow with building long-term relationships with those clients you could lose out. The clients can go elsewhere and leave you with a dwindling bank account.
On the flip side of the coin, you can take care of each and every client as if they were the only client in the world. It might take some work, but that client will COME BACK! That client will TELL THEIR FRIENDS! And, that client will be there for years to come while your business grows and expands on an income that is steady and affluent.
Everyone wants to see that bank balance grow. Everyone wants to report a profit at the end of the year. But, in the wellbeing business there is a difference between making fast money and making long money. Long money is the money that is there 10 years from now and a long client base is one that takes time to acquire.
About the author
Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freereport. from http://www.FreeArticlesAndContent.com
|
|
Copy This Article
For FREE!!!
You can use this article and copy it on your own website
for free! All you have to do is make sure the article
is copied with no changes and includes the "About
The Author" text. Also please ensure that all url's
are hyperlinked according. Thank you. |
Link To This Article - And We'll
Link Back To Your Website!
You are more then welcome to link to this article! All
you have to do is copy this webpage address from the
address bar and create a link on your website. Please
use the title of this article for your link text. Please
get in contact once you have linked to this article
and we'll link back to you! Thank you. |
|
|
|
Other great articles from this category...
|
Related Sites
|
|
