B_E_E case study: creating an ethical and profitable cleaning brand
By Manjula Menon
Bharatbook.com introduces with a new market report with the detailed information about B_E_E case study: creating an ethical and profitable cleaning brand : http://www.bharatbook.com/detail.asp?id=82937
This report on B_E_E forms part of It's case studies series, which explores business practices across a variety of disciplines and business sectors. It highlights how it has been successful in the home cleaning market in New Zealand by producing true green products.
Key reasons to read this report
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
Table of Contents:-
Overview
Catalyst
Summary
Analysis
Green cleaning is becoming well established around the globe
Fears over harsh chemical ingredients have increased significantly
Natural ingredients have gained popularity as a safer alternative to synthetic products
It can be harder to create true green products as information is widely available to consumers
B_E_E aims to produce genuine green products for a profit
The company was founded in 2002 and has shown strong growth
B_E_E has retained a good image with consumers who are increasingly wary of 'greenwashing'
Successfully emphasizing that B_E_E products don't compromise on efficacy has been a factor in the company's success
Some bold and unconventional marketing has enabled B_E_E to raise its brand profile
B_E_E's packaging is a crucial part of the brand's image
B_E_E values its New Zealand heritage and emphasizes its local sourcing of ingredients where appropriate
The company has distributed free samples of its products through existing customers
Advertising through conventional channels focuses on eye-catching images
For more information Kindly visit the website : http://www.bharatbook.com/detail.asp?id=82937
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About the author
Bharat BooK Bureau is the leading market research information aggregator which provides reports, Company profiles, newletters, country info. and online databases for the past twenty years to corportate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Bharat Book Bureau provides strategic information tools to the executives, business analysts, and knowledge managers that will help them to probe into and support critical, timely business decisions and strategies. It helps global companies to know different market before starting up business / expanding in different countries across the world. www.bharatbook.com is one stop shop for the business intelligence information requirements. from http://www.FreeArticlesAndContent.com
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