Local Search Meets Social Search
By Bharat Book Bureau
This report evaluates local and social search in terms of potential adoption rates, advertising growth, ad revenues and competition in the local search industry. We explore five main principle factors that will have a significant impact on the evolution of local search over the 18 to 24 months and provide a concise description of the most significant trends, use case examples and major players in each of these areas.
The report begins with very specific and targeted summary and recommendations for each industry constituent including:
Local Search and Internet Yellow Page Providers
Mobile-Local Search Providers
Social Networking Website Providers
Business Listings Providers
Map Database Providers
The main body of the report addresses:
Defining local search in terms of value chain and the industry adaptive response to social media
The rise of online social networking, the development of social search tools and techniques that may benefit local search, and the rise of spatial tagging and segmentation in social networking
Hyper-local (mixture of local-social search) and analysis of its ability to develop into a successful business model
Evaluation of local search sites that have adopted social search tools and suggest future developments that may enhance the success of the local search
industry
The rise of personalization in web tools, interfaces and deployable applications, and what impact these might have on local search and local advertising
The report concludes with a section evaluating the future local/social search and discusses potential approaches to the local search market that anticipates an evolution to deployable mini-social networks and community-based referrals services
Key Findings
Local search is mutating to local-social search through the adoption of social networking structures and the application of social search tools
User Generated content and the use of social tags may completely rewrite the functionality of local search platforms
Hyper local search sites have failed to build sustainable audiences in local search. Community based local search sites may not be the future of the industry
Google's universal search and its AdWords capabilities may give Google a sustainable and unbeatable position in the search market
Local search companies that have not embraced the concepts of social search are ignoring a fundamental change in the local search business
Mobile-local search will mutate into mobile-local-social search in what may be the long awaited breakout move in the location based services industry
For more information, please visit :http://www.bharatbook.com/detail.asp?id=46428
About the author
About Bharatbook.com:
Bharat Book Bureau facilitates companies to take the lead of their industry with best practice business strategies and intelligence, through a unique combination of published reports, databases, country reports, company profiles and customized research services. Bharat Book Bureau provides strategic information tools to the executives, business analysts, and knowledge managers that will help them to probe into and support critical, timely business decisions and strategies.
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