Email Marketing Solutions Assist Convenience Stores, Save Time and Money
By Robert Burko
If email marketing solutions are so inexpensive and simple to use, why is it that you never see convenience stores using them?
As a convenience store owner, you don't have the time or money to spend on costly print ads, and definitely not enough of a profit margin to justify using ads in TV. But that doesn't mean you cannot advertise to increase sales. Email marketing solutions are a cost effective way to bring your clients to your store more often. Compared to other forms of advertising, email marketing solutions cost a fraction of the cost. Print ads can run you anywhere from a few hundred dollars to tens of thousands. Obviously, this isn't an option for your store. Email marketing solution platforms can cost as little as $10 for one thousand emails.
You don't have time for this! Your store is open early and late in order to accommodate your clients. Plus, you need your free time to spend with the family. You won't be able to get around to this also, right?
Wrong!
Email marketing solutions only takes a few moments to set up, and what you get are professionally crafted advertising campaigns sent directly to your clients.
So here's how you start. This first thing you have to do is collect a list of emails. There are a number of ways to do this. One effective method is to collect business cards: At the cash register, you can place a bowl (or some other form of bin). Add a sign telling clients that if they drop off their business cards, they can receive discounts on in-store purchases through your email marketing solutions campaigns. What clients will do is put their business cards in the bowl with an email to contact them. Just like that, you have the first few contacts for you email campaign.
Now, you need to sign up for an email marketing solutions account, create your first campaign and send it out to the people on your list. Signing up is simple, as email marketing solutions are user-friendly.
Creating your campaign is a simple process also. Email marketing solutions provide you with simple-to-use templates. All you have to do is input your written information (or copy and paste it), and add your own images from your computer.
Once your email marketing campaign is created and sent out, you will be able to track which of your clients were clicking on your promotions. Also, by adding a 'forward to friend' button, you can also expand your mailing list, and increase your potential to gain more clients.
Here are some things to keep in mind when filling in your email marketing solutions template: Do not use excessive bolding, italics, and capital lettering in the body or the subject line of your email. Plus, try not to put too many product images without adding content to support the images. Bolding, italics, capitalization, and a high image to text ratio are all criteria that the spam filters look for. If you overuse them, your email will not go into your subscribers' inbox, but rather into their spam/junk box.
By using email marketing solutions, your convenience store will have a greater customer return rate, which will drive up your sales. Email marketing solutions can provide you with this added business in a very reasonable and time-sensitive manner. It can maximize your store's potential, save your money, and provide you the opportunity to spend quality time with your family. Now that sounds like a sweet deal!
About the author
Robert Burko is the President of Elite Email, the complete email marketing solutions package used by small, medium and large organizations around the world. You can deploy comprehensive email marketing solutions for your convenience store with a no-risk free trial. Start harnessing the power of email marketing today! from http://www.FreeArticlesAndContent.com
|
|
Copy This Article
For FREE!!!
You can use this article and copy it on your own website
for free! All you have to do is make sure the article
is copied with no changes and includes the "About
The Author" text. Also please ensure that all url's
are hyperlinked according. Thank you. |
Link To This Article - And We'll
Link Back To Your Website!
You are more then welcome to link to this article! All
you have to do is copy this webpage address from the
address bar and create a link on your website. Please
use the title of this article for your link text. Please
get in contact once you have linked to this article
and we'll link back to you! Thank you. |
|
|
|
Other great articles from this category...
|
Related Sites
|
|
